![]() ![]() “We tested it quietly last year, and we saw a lot of uptick that was organic, which is always a good sign that people are interested.”ĩ games ending almost concurrently and still no RedZone. “We’ve noticed a demand for the product and for the concept,” said Andrew Yaffe, the NBA’s head of social, digital, and original content. There are several ways that the NBA could have approached making a show like this one, and some methods would be more chaotic than others, but this is an idea that many were clamoring for. This product is something For The Win has fantasized about for years, but basketball doesn’t have the same stop-and-go rhythm football has and there is more time between scoring possessions in the NFL. ![]() Effectively, NBA CrunchTime is the NBA’s much-anticipated and long-awaited answer to NFL RedZone - the paid subscription broadcast that covers every game’s scoring opportunities and moments when points are put on the board.
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